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BBA

The BBA Program is a 48-month full-time program. The program aims to fulfill staffing needs of firms in areas like finance, marketing and human resource management. We will also use case study method as teaching methodology. This Program also prepares the students for admission in graduate programs like MBA and MS. AUSOM is offering BBA for Morning and Evening sessions.

BBA at a Glance

Category Courses Cr.Hrs
General 13 31
Major 29 87
Interdisciplinary 4 12
Internship 1 3
Capstone Project-I 1 1
Capstone Project-II 1 2
Total 49 136

Fact File

  • Duration
  • Number of Semesters
  • Class Timings
 04 years
08
Flexible hours
8:30 A.M to 4:30 PM

Semester Plan - BBA Scheme of Studies (Fall 2023 Onwards)

1st Semester
Course Code Name of Subject Credit Hours Pre – Req
AF 102 Financial Accounting-I 3-0-3 -
EL 170 Functional English 3-0-3 -
CS 181 Applications of Information and Communication Technologies (ICT) 2-0-2 -
CS 181L Applications of Information and Communication Technologies (ICT) Lab 0-1-1 -
HU 405 Ideology and constitution of Pakistan 2-0-2 -
PY 115 Introduction to Psychology 2-0-2 -
Total Credits Hours 16
2nd Semester
Course Code Name of Subject Credit Hours Pre – Req
AF 103 Financial Accounting-II 3-0-3 AF 102
BA 131 Microeconomics 3-0-3 -
MK 101 Principles of Marketing 3-0-3 -
EL 271 Expository Writing 3-0-3 EL 170
MA 120 Mathematics & Logics-I 3-0-3 -
HU 211 Expository Writing 2-0-2 -
Total Credits Hours 17
3rd Semester
Course Code Name of Subject Credit Hours Pre – Req
AF 251 Introduction to Business Finance 3-0-3 AF 102
BA 232 Macroeconomics 3-0-3 -
BA 252 Organizational Behavior 3-0-3 BA 151
BA 257 Management Information System 3-0-3 BA 151
PH 112 Introduction to Environmental Science 3-0-3 MA 120
MA 121 Mathematics & Logics-II 3-0-3 MA 120
Total Credits Hours 18
Cumulative Credit Hours 30
4th Semester
Course Code Name of Subject Credit Hours Pre – Req
HU 411 Civics and Community Engagement 2-0-2 -
AF 252 Financial Management 3-0-3 AF 251
HU 124 Islamic Studies and Ethics 2-0-2 -
BA 256 Entrepreneurship 3-0-3 BA 151
BA 205 Business Ethics 3-0-3 -
Total Credits Hours 16
Summer Semester
BA 466 Internship 3-0-3 -
3
5th Semester
Course Code Name of Subject Credit Hours Pre – Req
AF 345 Managerial Accounting and Cost Control 3-0-3 AF 103
PM 310 Operations Management 3-0-3 -
MK 302 Marketing Management 3-0-3 MK 101
HR 301 Human Resource Management 3-0-3 BA 151
AF 353 Financial Institutions & Markets 3-0-3 AF 251
SC 311 Principles of Supply Chain Management 3-0-3 -
Total Credits Hours 18
6th Semester
Course Code Name of Subject Credit Hours Pre – Req
MK 303 Consumer Behavior 3-0-3 -
EL 202 Academic Writing 3-0-3 -
AF 227 Tax Management 3-0-3 AF 103
PM 311 Project Management 3-0-3 BA 151
BA 363 Business Research Methods 3-0-3 -
MA 206 Statistical Inference 3-0-3 MA 121
Total Credits Hours 18
7th Semester
Course Code Name of Subject Credit Hours Pre – Req
MK 411 E-Commerce and Digital Marketing 3-0-3 -
BA 409 Business Analytics 3-0-3 MA 206
BA 462 Business Law 3-0-3 -
Elective I 3-0-3 BA 151
Elective II 3-0-3 -
BA 497 Capstone Project-I 1-0-1 -
Total Credits Hours 16
8th Semester
Course Code Name of Subject Credit Hours Pre – Req
BA 457 Business Policy and Strategic Management 3-0-3 -
BA 458 International Business Management 3-0-3 -
Elective III 3-0-3 BA 151
Elective IV 3-0-3 -
BA 498 Capstone Project-II 2-0-2 -
Total Credits Hours 14
GRAND TOTAL (CREDIT HRS.) 136

Finance Electives:

Course Code Name of Subject Credit Hours Pre – Req
AF 359 International Finance 3-0-3 AF 252
AF 358 Investment and Portfolio Management 3-0-3 AF 252
AF 482 Financial Risk Management 3-0-3 AF 252
AF 483 Islamic Finance 3-0-3 AF 252
AF 492 Analysis of Financial Statements 3-0-3 AF 252
AF 486 Financial Derivatives - Theory and Practice 3-0-3 AF 252
AF 493 Financial Restructuring 3-0-3 AF 252
AF 490 Investments 3-0-3 AF 252
AF 336 Corporate Governance 3-0-3 AF 252
AF 480 Micro Finance and SMEs 3-0-3 AF 252
AF 491 Rural Finance 3-0-3 AF 252
AF 484 Financial Modelling 3-0-3 AF 252
AF488 Stock Market & Trading 3-0-3 AF 252
AF 355 Fintech. and Blockchain Technology 3-0-3 AF 252
AF 486 Financial Derivatives - Theory and Practice 3-0-3 -

Marketing Electives:

Course Code Name of Subject Credit Hours Pre – Req
MK 432 Retail Marketing 3-0-3 MK 101
MK 441 Advertising and Event Management 3-0-3 MK 302
MK 436 International Marketing 3-0-3 MK 302
MK 451 New Product development 3-0-3 MK 302
MK 452 Brand Management 3-0-3 MK 302
MK 442 Personal Selling 3-0-3 MK 302
MK 444 Marketing Research 3-0-3 MK 302
MK 443 Customer Relationship Management 3-0-3 MK 302
MK 434 Services Marketing 3-0-3 MK 302
MK 471 Marketing Analytics 3-0-3 MK 101
MK 472 Entrepreneurial Marketing 3-0-3 MK 101
MK 473 Sales force Management 3-0-3 MK 101
MK 475 Design Thinking & Product Development 3-0-3 MK 101

Human Resource Management (HRM) Electives:

Course Code Name of Subject Credit Hours Pre – Req
HR 421 Performance and Compensation Management 3-0-3 MK 101
HR 431 Training and Development 3-0-3 HR 301
HR 422 Conflict and Negotiation Management 3-0-3 HR 301
HR 451 Organizational Design and Restructuring 3-0-3 HR 301
HR 453 Industrial Relations and Negotiations 3-0-3 HR 301
HR 454 Corporate Diplomacy 3-0-3 HR 301
HR 442 Change Management 3-0-3 HR 301
HR 423 Performance and Career Counseling 3-0-3 HR 301
HR 452 Human Resource Development 3-0-3 HR 301
HR 471 Motivation and Leadership 3-0-3 HR 301
HR 472 Personnel Psychology 3-0-3 HR 301
HR 473 Workforce Diversity 3-0-3 HR 301
HR 481 HR Analytics 3-0-3 HR 301
HR 474 Occupational Health and safety managements 3-0-3 HR 301

Project Management Electives:

Course Code Name of Subject Credit Hours Pre – Req
PM 415 Topics in Project Management 3-0-3 MPM 311
PM 416 Project Management Information System 3-0-3 PM 311
PM 471 Supply Chain Management 3-0-3 PM 311
PM 472 Organizational Design and Restructuring 3-0-3 PM 311
PM 481 Agile Project Management 3-0-3 PM 311
PM 482 Product Design and Development 3-0-3 PM 311
PM 483 Stakeholder and Team Development 3-0-3 PM 311
PM 484 Project Monitoring and Evaluation 3-0-3 PM 311
PM 485 Project Risk and Quality Management 3-0-3 PM 311
PM 486 Engineering Management 3-0-3 PM 311
HR 472 Personnel Psychology 3-0-3 HR 301
HR 473 Workforce Diversity 3-0-3 HR 301
HR 481 HR Analytics 3-0-3 HR 301
HR 474 Occupational Health and safety managements 3-0-3 HR 301

Final Project

The project provides real-world business consulting experience

Student teams visit firms to understand their operations and issues under supervision of faculty member.

Project provides opportunity to apply theoretical and practical knowledge in a real-world setting


Summer Internship

Eight-week internship during summer vacations

Opportunity to understand the corporate environment

Eligibility Criteria

-Minimum 50% marks in F.A/ F.S.C., A-Levels or Equivalent

-Admission Test and Interview

AU need based financial grant

Through this scheme AU funds, in each semester, needy students who face the financial constraints ranging from 25 to 50% of tuition fee discount.

AU advance merit scholarship

Through this scheme, AU grants admission to talented students at the undergraduate level who have secured ≥90% marks in Intermediate/Eqv from any education board/system by waiving of 100% tuition fee on successful completion of the first semester.

Ehsaas Undergraduate Scholarship Project (EUSP)

This federal govt project funds needy students.

Punjab Education Endowment Fund Scheme (PEEF)

This scheme offers AU students to avail 50% of Tuition Fee discount in each semester through PEEF as per the laid down criteria set by the Punjab Govt to sponsor the higher education of deserving students

PM tuition fee reimbursement scheme

Through this scheme, students hailing from the less developed areas of Pakistan (Selected areas) can avail the of funding opportunities at the Graduate and Postgraduate level

HEC Need-Based-Scholarships & Punjab Education Endowment Scholarships