MBA Program at AUSOM is one of the top three case-study intensive programs in Pakistan (LUMS & KSBL also offer case-study intensive Business Education)

This program is based on the idea of continued experiential learning where each student spends significant amount of time in industry under supervision of Practitioners and Academicians.

Students shall earn a certification- e.g., Real Estate Sales & Marketing, after successfully completing the corresponding Elective Course.

MBA at a Glance


Cr. Hrs.

Core (04 Courses) 12
Electives (04 Courses) 12
MBA Capstone Project/Thesis 06
Total 30

Fact File

  • Duration
  • Number of Semesters
  • Class Timings
  • Specializations
  • Options
  • Faculty
1.5 years
Latest in-demand Electives
Flexibility to choose between Project/Thesis/Coursework
Topnotch case-teaching faculty


  • MBA (Real Estate Management)

    MBA Specializations
    Course Name Corresponding Certification
    Real Estate Investments & Valuations Real Estate Investments & Valuations
    Real Estate Development
    Real Estate Economics
    Real Estate Sales &Marketing Real Estate Sales & Marketing
    Construction Project Management
    Real Estate Law
    Facilities Management
    Real Estate Capital Markets

    MBA (HealthCare Management)

    MBA Specializations
    Course Name Corresponding Certification
    Healthcare Operations Management
    Managing Information in Health Care Certified Associate in Healthcare Information and Management Systems (CAHIMS)
    Marketing, Communications Strategies and Outreach Registered Health Information Administration (RHIA)
    Healthcare Administration
    Quality Management & Lean Thinking Certified Quality Professional®
    Healthcare Finance and Reimbursement
    Healthcare technology and policy
    Skills & Methods of Health Care Negotiation & Conflict Resolution

    MBA (Tourism & Hospitality Management)

    MBA Specializations
    Course Name Corresponding Certification
    Travel & Tour Operations Travel & Tour Operations
    Sports, Events and MICE Tourism Management Sports Tourism Management
    Innovations and Technologies in Tourism and Hospitality
    Destination Management
    Sustainable Tourism
    International Tourism Business Management
    Tourism Policy Planning

    MBA (Entrepreneurship)

    MBA Specializations
    Course Name Corresponding Certification
    Digital Entrepreneurship
    Social entrepreneurship
    Family business Management
    MetaVerse Virtual Reality Metaverse: NFT, Web 3.0 & Crypto Investment
    Entrepreneurial Finance
    SME Management
    Entrepreneurial marketing
    Innovation Management & Leadership
    New Product Development
    Corporate Entrepreneurship

    MBA (Digital Marketing & E-Commerce)

    MBA Specializations
    Course Name Corresponding Certification
    Digital Marketing Systems Meta Certified Digital Marketing Associate,
    Google Digital Marketing Certification
    Digital Marketing & Social Media Analytics OMCA Certification for Digital Marketers
    Digital Marketing & Social Media Strategy
    Search Engine Optimization Google Ads Certification
    Digital Leadership
    E-Commerce Strategies
    Technology Entrepreneurship
    Digital Business Strategy: Platforms and Ecosystems
    Information Management

    MBA (Aviation Management)

    MBA Specializations
    Course Name Corresponding Certification
    Aviation Systems Management
    Airport Planning & Design
    Strategic Management in Airlines
    Aviation Warehousing & Distribution
    Total Quality Mgt in Aviation
    Aviation Marketing
    Aviation Equipment & Disposal
    Aviation Systems Management
    Airport Planning & Design

    MBA (Supply Chain Management)

    MBA Specializations
    Course Name Corresponding Certification
    Supply Chain Management Certified Supply Chain Manager®
    Environment Social and Governance (ESG) analysis Certified ESG Analyst®
    Business Intelligence
    Decision Analysis and Management Information System
    Quality Management & Lean Thinking Certified Quality Professional®
    Supply Chain Network Design
    Logistics Modelling
    Global Supply Chain Management
    Transportation Management
    Logistics & Distribution Management
    Analysis of Supply Markets & Supplies
    Contracts & Procurement Management
    Production Planning & Inventory Control
    Supply Chain Finance
    Agriculture Food Supply Chain
    Contemporary Topics in Supply Chain Mgt

    MBA (Human Resource Management)

    MBA Specializations
    Course Name Corresponding Certification
    Contemporary Topics in Human Resource Management
    Strategic HRM: Concepts and Applications
    Industrial Psychology and Organizational Behavior
    Staffing and Performance Management
    Human Resource Development
    Organizational Development
    Human Capital Management
    Development and Retention
    Knowledge Management & HRIS
    Leadership and Motivational Skills
    Legal Systems, Labor Relations, and Regulatory Practices.
    Corporate Ethics
    Labor Laws
    Topics in Conflict and Negotiation Management
    Quantitative Research Methods in the Human Resource Management
    HR Analytics: Methods and Applications

    MBA (Marketing)

    MBA Specializations
    Course Name Corresponding Certification
    Marketing Strategy and Management
    Strategic Services Marketing
    International Marketing
    Strategies for Emerging Markets
    Topics in Advertising and Integrated Marketing Communications (IMC)
    Sales Management
    Business to Business Marketing
    Strategic Brand Management
    Integrated Marketing Communications
    Marketing in Hospitality and Tourism Industry
    Agriculture Marketing
    Social Media Advertising
    Digital Marketing
    The Psychology of Judgment and Decision Theory
    Topics in Consumer Behavior
    Consumer Behavior Models
    Culture and Persuasion
    Marketing Models
    Attitudes and Persuasion
    Distribution & Logistics
    Product Innovation & Development
    Customer Relationship Management
    Behavioral Research in Marketing
    Marketing Data Mining
    Bayesian Inference: Methods and Applications
    Quantitative Research in Marketing: Models and Methods
    Applied Marketing Analytics

    MBA (Finance)

    MBA Specializations
    Course Name Corresponding Certification
    Money and Capital Markets
    Basil I & II
    Corporate Securities and Regulatory Framework
    Global Asset and Wealth Management
    Financial Theory
    Corporate Valuation
    Corporate Valuation Investment Analysis and Corporate Portfolio Management
    Dynamic Asset Pricing Theory
    Financial Risk Management
    Financial Derivatives
    International Finance
    Capital Risk Management
    Financial Econometrics
    Empirical Finance
    Financial Modeling
    SME and Rural Finance
    Islamic Banking and Finance
    Venture Capital and Private Equity

Final Project

The project provides real-world business consulting experience

Student teams visit firms to understand their operations and issues under supervision of faculty member.

Project provides opportunity to apply theoretical and practical knowledge in a real-world setting

Eligibility Criteria

-Minimum 16 years of education in any discipline (includes Engineering, MBBS, Computer Sciences, and Arts etc.)

-AU-GAT(Gen) at least 60% score OR NTS-GAT-A(Gen) at least 50% score or GRE (general) with minimum of 151 score in Quantitative Reasoning, 145 in Verbal Reasoning, and 3.5/6.0 in analytical writing. This must be passed before the date of admission in MS Program.

-Minimum 2.00/4.00 CGPA or 50% marks in annual system

-University Admission Test and Interview

Scholarships and Financial Aid

AIR University School of Management (AUSOM) offers the following schemes to assist the needy and talented students:-

AU need based financial grant

Through this scheme AU funds, in each semester, needy students who face the financial constraints ranging from 25 to 50% of tuition fee discount.

AU advance merit scholarship

Through this scheme, AU grants admission to talented students at the undergraduate level who have secured ≥90% marks in Intermediate/Eqv from any education board/system by waiving of 100% tuition fee on successful completion of the first semester.

Ehsaas Undergraduate Scholarship Project (EUSP)

This federal govt project funds needy students.

Punjab Education Endowment Fund Scheme (PEEF)

This scheme offers AU students to avail 50% of Tuition Fee discount in each semester through PEEF as per the laid down criteria set by the Punjab Govt to sponsor the higher education of deserving students

PM tuition fee reimbursement scheme

Through this scheme, students hailing from the less developed areas of Pakistan (Selected areas) can avail the of funding opportunities at the Graduate and Postgraduate level

HEC Need-Based-Scholarships


Punjab Education Endowment Scholarships