Air University School of Management (AUSOM) - Homepage Dean's Message Salient Features of AUSOM Programs Offered Departments Department of Business Studies (DBS) Department of Management Studies (DMS) Department of Graduate Studies (DGS) AUSOM Member Department of Business Studies Department of Graduate Studies Department of Management Studies Journals and Conferences Journal of Business and Economics Air University Journal of Graduate Studies News & Events Academic Calender Downloads Contact Us

Dr. Saman Attiq
Associate Professor
Contact Information
  [email protected]
  757

Education Detail
Post Doc. (Marketing ) PUTRA Business School (AACSB Accredited), Selangor, Malaysia
PhD (Management Sciences _ Marketing) MAJU, Islamabad
MS ( Management Sciences _ Marketing ) SZABIST, Islamabad
MBA (Marketing ) University of Agriculture, Faisalabad
BSc (Mathematics A, B & Statistics) University of the Punjab, Lahore

2022Raza, A., Muhammad, F., Attiq, S., & Muhammad, K. I., (2022). Masstige brands and customer delight: The role of masstige theory. Marketing Intelligence & Planning (Resubmitted).Shah, H.J., Ou, J.P., Attiq, S., Umer, M., & Wong, W.K. (2022). Does inclusive leadership improve the sustainability of employee relations? Test of justice theory and employee perceived insider status. Sustainability. (In Publication Process). (Accepted & Resubmitted).Muhammad, R., Muhammad, F., Attiq, S., Shahzad, F., & Khan, I., (2022). Linking Job crafting, innovation performance and career satisfaction: the mediation role of work engagement. Work. (In Publication Process).Attiq, S., Junaid, M., & Zhang, C. (2022). Antecedents and consequences of brand hate: A study of Pakistan’s telecommunication industry. Journal of Consumer Marketing (Published).https://www.emerald.com/insight/content/doi/10.1108/JCM-04-2021-4615/full/html Attiq, S., Hamid, A.B.A., Khokhar, M.N., Shah, H.J., & Shahzad, A. (2022). Impact of brand hate on consumer wellbeing for technology products through the lens of Stimulus-Organism-Response Approach. Frontiers in Psychology, 13: 946362.Attiq, S., Hamid, A.B.A., Khokhar, M.N., Shah, H.J., & Shahzad, A. (2022). Wow! It’s cool: How brand coolness affects the customer psychological wellbeing through brand love and brand engagement. Frontiers in Psychology, 13, 3540.Mumtaz, S., Amanda, Attiq, S., Shah, H.J., & Wong, W.K. (2022). Habit- Does it Business & Economics etc. matter? Bringing habit and emotion in the development of consumers’ food waste reduction behavior with the lens of the Theory of Interpersonal Behavior. International Journal of Environmental Research and Public Health. 19(10), 6312Qureshi, F. M., Bashir, S., Mahmood, A., Ahmad, S., Attiq, S., & Zeeshan, M. (2022). Impact of internal brand management on sustainable competitive advantages: An explanatory study based on mediating roles of brand commitment and brand citizenship behavior. PLos One, 17(3), e02643792021Attiq, S., Chau, K. Y., Azam, R. I., Wong, W. K., & Mumtaz, S. (2021). Antecedents of consumer waste reduction behavior: Psychological and financial concerns through the lens of TIB. International Journal of Environmental Research and Public Health, 18, 12457Attiq, S., Habib, M. D., Kaur, P., Hasni, M. J. S., & Dhir, A. (2021). Drivers of food waste reduction behaviour in the household context. Food Quality and Preference, 94. 104300Attiq, S., Chau, K. Y., Bashir, S., Habib, M. D., Azam, R. I., & Wong, W. K. (2021). Sustainability of household food waste reduction: A fresh insight on youth's emotional and cognitive behaviors. International Journal of Environmental Research and Public Health, 18(13), 7013.Attiq, S., Rajput, A. A., Umer, M., Afzal, H., & Sufyan, M. (2021). The deeper the well the colder the water: The role of brand coolness and love in the formation of consumer’s engagement with the lens of SOR approach. International Journal of Innovation, Creativity and Change, 15(5), 1173-1195.Bashir, R., Sajjad, A., Bashir, S., Latif, K. F., & Attiq, S. (2021). Project managers’ competencies in international development projects: A Delphi study. SAGE Open, 11(4), 1-162020Munir, M., Attiq, S., & Zafar, M. Z. (2020). Can incidence of workplace bullying really be reduced? Application of the trans-theoretical model as tertiary stage anti-bullying intervention. Pakistan Business Review. 21(4), 762-777.Habib, D. & Attiq, S. (2020). A model and empirical examination of influencing factors of customer satisfaction and service performance through interactional quality. Business & Economic Review. 12(1), 119-138.Zafar, M.Z., Hashim, NA., Halim, F. B., & Attiq, S. (2020). Factors affecting on healthy package food selection: The impact of personality traits. Abasyn Journal of Social Sciences, 13(1), 169-193.Ali, S., Attiq, S., & Talib, N. (2020). Antecedents of brand hate: Mediating role of customer dissatisfaction and moderating role of narcissism. Pakistan Journal of Commerce and Social Sciences, 14(3), 603-628.Tanveer, M., Altaf, M., Mustafa, F., & Attiq, S. (2020). Evaluation of advertising effectiveness and advertising expenditures in banking: A time series analysis. Paradigms. 14(1), 34-38.2019Islam, T., Attiq, S., Hameed, Z., Khokhar, M. N., & Sheikh, Z. (2019). The impact of self- congruity (symbolic and functional) on the brand hate. British Food Journal, 121(1), 71-88. Kirmani, S. S., Attiq, S., Bakari, H., & Irfan, M. (2019). Role of Core Self Evaluation and Acquired Motivations in Employee Task Performance. PJPR, 34 (2), 401-418.Bakri, H., Attiq, S., Khosro, I., & Somro, M. (2019). How does ‘Innovation as a Job requirement’ contribute to Innovative Work Behavior? Evidence from the Higher Education Sector of Pakistan. NUML International Journal of Business & Management, 14(1), 29-43.2018Umer, M. & Attiq, S. (2018). Determinants of Online Consumers' Compulsive Buying Behavior: An S- O- R Approach in SNS Context. Journal of Business and Economic, 10 (2), 105-132.Attiq, S., Ahmed, A., Ilyas, A., Kulsoom, K., & Ahmad, W. (2018). Investigating the impact of consumer’s involvement, risk, self-efficacy, Life style and privacy concern on online purchase intention and shopping adoption. Pakistan Business Review, 20(3), 582-599.Moon, M. A., & Attiq, S. (2018). Psychometric Validation and Prevalence of Compulsive Buying Behavior in an Emerging Economy. Sukkur IBA Journal of Management and Business, 5(2), 92-113.Moon, M. A., & Attiq, S. (2018). Compulsive Buying Behavior: Antecedents, Consequences & Prevalence in Shopping mall Consumers of an Emerging Economy. Pakistan Journal of Commerce & Social Sciences, 12 (2), 548-570. 2017Habib, D., Qayyuum, A. & Attiq, S. (2017). An analysis of the relationship among norms, attitude and behavioral intention: A case of electrical power industry. Abasyn JSS, 10 (Sp. Issue), 48-56.Bakari, H., Hunjra, A.I., & Attiq, S. (2017). Measuring access to higher education: development and validation of scale. Pakistan Business Review, 19(3), 717-733.Attiq, S., Wahid, S., Javaid, N., Kanwal, M., & Jalil, H. (2017). The Impact of Employees’ Core Self-Evaluation Personality Trait, Management Support, Co-worker Support on Job Satisfaction and Innovative Work Behavior. Pakistan. Journal of Psychological Research, 32(1), 249-273.Bakari, H., Hunjra, A.I., Attiq, S., Rashid, A., Khan, A.S., & Kausar, R., (2017). Authentic leadership in the context of organizational change; Insights from Pakistani Health Sector Organizations. Asian Journal of Scientific Research, 10 (4), 372-379.Hussain, N. & Attiq, S. (2017). Relationship among Ethical Leadership, Ethical Climate, Corporate Social Responsibility and Performance Outcomes. J. Managerial Science, 11(3)/Sp. Issue, 245-264.Attiq, S., Rasool, H. & Iqbal, S. (2017). The Impact of Supportive Work Environment, Trust and Self- Efficacy on Organizational Learning and Its Effectiveness: A Stimulus- Organism- Response Approach. Business and Economic Review, 9(1), 73-100.Jalil, H. & Attiq, S. (2017). Role of E-Learning in National Development. Journal of Managerial Sciences, 11(1), 145-156.2016Jalil, H., Khattak, Q. A., & Attiq, S. (2016). Soft Power and its Efficacy: A Case Study of Pakistan. Islamabad Policy Research Institute Journal, 16(2), 119-139.Jalil, H. & Attiq, S. (2016). Impact of Technology quality, Perceived ease of use and Perceived usefulness in the formation of consumer’s Satisfaction in the context of E- learning. Abasyn Journal of Social Sciences, 9(1), 124-140.Jalil, H., & Attiq, S. (2016). The human resource development: A key to economic development of Pakistan. Gomal University Journal of Research, 32(2), 117-129.2015Attiq, S. & Azam, R. I. (2015). Attention to Social Comparison Information and Compulsive Buying Behavior: An S- O- R Analysis. Journal of Behavioral Sciences, 25(1), 39-58.Moon, M. A., Habib, D., & Attiq, S. (2015). Analyzing the Sustainable Behavioral Intentions: Role of Norms, Beliefs, and Values on Behavioral Intentions. Pakistan Journal of Commerce and Social Sciences, 9(2), 524-539.2014Mahmood, S., Attiq, S., & Azam, R. I. (2014). Motivational Needs, Core- Self-Evaluations and their Link with Job Satisfaction: Evidence from Telecom Sector of Pakistan. Pakistan Journal of Commerce and Social Sciences, 8(1), 149-169.Attiq, S., & Azam, R. I. (2014). Materialism Derives: An Analysis of Direct and Indirect Impact of Materialistic Attitude in the Development of Compulsive Buying Behavior. Pakistan Journal of Social Sciences, 34(2), 663-682.Gulzar, S., Moon, M. A., Attiq, S., & Azam, R. I. (2014). The darker side of high performance work systems: Examining employee psychological outcomes and counterproductive work behavior. Pakistan Journal of Commerce and Social Sciences, 8(3), 715-732.2012Attiq, S., & Azam, R. I. (2012). How individual social values stimulate consumer purchase decision involvement and compulsive behavior: A path- by- path multi- groups analysis. Actual Problem of Economics, (7), 300-308. (Thomson Reuters)CONFERENCES (as “Session Chair”)21st International Research Conference (IRC), April 23-24, 2019, SZABIST Islamabad, Pakistan 3rd International Conference on Business and Management Perspectives in the Asian Context, October 25-27, 2018, UOL, Lahore, Pakistan2nd International Conference on Business and Management Perspectives in the Asian Context, October 19-21, 2017, UOL, Lahore, Pakistan2nd National Conference of Multidiscipline Research (2018) on Social Sciences and Management, University of Wah, Wah Cantt, PakistanInternational ConferencesHabib, D., Khokhar, M. N., & Attiq, S. (2018), A model and empirical examination of influencing factors of customer satisfaction and service performance through interactional quality, paper presented at International Conference on Contemporary Issues in Business & Economics (ICCIBE), Tokat-Turkey,Umer, M., & Attiq, S. (2018). Impulsive and compulsive buying behaviour in online context, paper presented at International Conference on Contemporary Issues in Business & Economics (ICCIBE), Tokat-Turkey, July 14-15, Gaziosmanpasa University, Tokat, Turkey.Mehmood. N., Rasool. I & Attiq S. (2018). Role of affective commitment and ethical leadership in procedural fairness to determine employee turnover intention, presented at 4th Asia International Conference (AIC), UTM, Johor Bahru, Malaysia.Umer, M., & Attiq, S. (2018). Impulsive and compulsive buying behaviour in online context, paper presented at International Conference on Contemporary Issues in Business & Economics (ICCIBE), Tokat-Turkey, July 14-15, Gaziosmanpasa University, Tokat, Turkey.Mehmood. N., Rasool. I & Attiq S. (2018). Role of affective commitment and ethical leadership in procedural fairness to determine employee turnover intention, presented at 4th Asia International Conference (AIC), UTM, Johor Bahru, Malaysia.Attiq S., Mehmood. N., Jalil, H., Umer. M. (2018), Impulsive buying tendency in social learning perspective: S-O-R model and empirical investigation presented at 4th Asia International Conference, (AIC), UTM, Johor Bahru, Malaysia.Bakari, H., Hunjra, A. I., Attiq, S., Khuhro, R. A., Khan, A. S., & Kouser, R. (2016). Authentic leadership in the context of organizational change; insights from Pakistani health sector organizations. Paper presented at the International conference Engineering Technology & Social Science (ETSS) Management @ Malaysia.Bakari, H., Khoso, I., Attiq, S., & Soomro, M. (2021). Fostering innovative work behavior in higher education faculty: Role of authentic leadership. Paper presented at the 3rd international conference on business, economics and Management (ICQAA) 2020-2021, ILMA University, Karachi.Habib, D., & Attiq, S. (2019). “Sustainable consumption”: an analysis of definitions, theoretical perspectives, interrelationship among key variables and research methodologies through a systematic review of the literature, presented at 21st International Research Conference (IRC), SZABIST Islamabad.Bakari, H., Khoso, I., Soomro, M. & Attiq, S., (2019). Job Demands Resources (JD-R) theory and innovative work behavior: Systematic literature review, paper presented at 2nd International Conference of Commence, Business Economics and Management, Sukkur IBA University, Sukkur.Habib, D., & Attiq, S. (2019). “Sustainable consumption”: an analysis of definitions, theoretical perspectives, interrelationship among key variables and research methodologies through a systematic review of the literature, presented at 21st International Research Conference (IRC), SZABIST Islamabad.Bakari, H., Khoso, I., Soomro, M. & Attiq, S., (2019). Job Demands Resources (JD-R) theory and innovative work behavior: Systematic literature review, paper presented at 2nd International Conference of Commence, Business Economics and Management, Sukkur IBA University, Sukkur.Conference of Commence, Business Economics and Management, Sukkur IBA University, Sukkur. Habib, D., & Attiq, S. (2018). “Sustainable consumption”: an analysis of definitions, theoretical perspectives, interrelationship among key variables and research methodologies through a systematic review of the literature, presented at 3rd International Conference on Business and Management Perspectives in the Asian Context, University of Lahore, Lahore, Pakistan.Bakari, H., Khoso, I., Soomro, M. & Attiq, S., (2019). Job Demands Resources (JD-R) theory and innovative work behavior: Systematic literature review, paper presented at 2nd International Conference of Commence, Business Economics and Management, Sukkur IBA University, Sukkur.Habib, D., & Attiq, S. (2018). “Sustainable consumption”: an analysis of definitions, theoretical perspectives, interrelationship among key variables and research methodologies through a systematic review of the literature, presented at 3rd International Conference on Business and Management Perspectives in the Asian Context, University of Lahore, Lahore, Pakistan.Habib. D., Qayyum, A. & Attiq, S. (2017). An analysis of the relationship among norms, attitude and behavioral intentions in energy crisis: a case of electric power industry, presented at 4th International Water Conference, PCRWR, Islamabad, Pakistan.Habib. D., Qayyum, A. & Attiq, S. (2017). A model and empirical examination of influencing factors of brand equity and willingness to buy: A case of second hand automobiles, presented at 2nd International Conference on Business and Management Perspectives in the Asian Context, October 19-21, UOL, Lahore, Pakistan

Research Interest
Consumer Waste Reduction Behaviors
Consumer Buying Behaviors
Social Media Marketing Activities
F-Commerce
Technology Acceptance Models
Brand Hate etc