Salient Features of Air University School of Management(AUSOM)

What we offer:

The ever-changing dynamics of the business world now requires managers having strong leadership, entrepreneurial, analytical and people skills as well as an ‘out-of-the-box’ thinking approach. Keeping in view the market needs, the Air University School of Management - AUSOM offers a host of degree programs including BBA-Hons, BS-Accounting and Finance, BS Aviation Management, BS Healthcare Management, BS Tourism & Hospitality Management, MBA, MS Project Management, MS-Management (HR/Finance/Marketing), MS-Business Analytics, and PhD Management Sciences (HR/Finance/Marketing) programs involving individuals with diverse professional and educational backgrounds. AUSOM designed programs not only develop strong managerial skills, but also foster creativity in a challenging academic environment:

Salient Features:

  • AUSOM is the first business school in Pakistan to adopt case method of teaching at the bachelor (BBA Hons) level.
  • For MBA, AUSOM is the only business school in Islamabad to adopt the case method as a full-scale pedagogy. The degree includes industry based Capstone Project spread over the final two semesters.
  • The AUSOM faculty hails from a variety of business-related disciplines and experiences. Many of them have graduated from foreign universities. As such the teaching methodology at AUSOM goes beyond traditional means of classroom lectures by incorporating case studies, team projects, internships, industrial visits and continuous interaction with corporate leaders.
  • The curricula comprehensively cover all areas of business courses taught in the leading business schools of the world. Our smart and highly qualified team of instructors is poised to instill knowledge and skills necessary for students to excel in real business world.
  • Research-active faculty in the field of social science is a standout feature of any prestigious university. Majority of AUSOM faculty members are HEC approved supervisors, and over the years have been publishing actively in reputed journals and in higher categories of HEC Journal Recognition System (HJRS). Since research informs teaching, this enables teachers to provide relevant evidences in support of the theoretical contents they share.
  • AUSOM takes a lead in offering market driven degrees. Following last government’s initiative to support tourism industry in Pakistan, AUSOM launched BS in Tourism & Hospitality Management.
  • AUSOM also launched BS in Aviation Management, and BS in Healthcare Management program, considering the market needs and importance of suitably educated professionals, to cater requirements of specific industries.
  • BS in Accounting & Finance program is offered with international recognition (ACCA – UK).
  • AUSOM’s FYPs are practical firm based projects, with a unique imitative of writing case studies on firms.
  • AUSOM has its own CPEC research center, which systematically reviewed the large amount of scholarly literature on special economic zones (SEZ) and mapped it. The CPEC center is currently working on how location of a SEZ, and strategic configuration of firms operating in SEZ, affect the well-being of its stakeholders. CPEC center provided technical assistance to ministry of overseas Pakistanies in establishing state of the art university, and helped develop its charter. It plans to conduct detailed research that will help in addressing socio economic issues of Pakistan through export processing zones.
  • AUSOM was the first department to launch online interactive teaching in 2020 when many other universities went into lock-down.
  • AUSOM has a transparent process of faculty hiring, requiring a multi stage case based process of departmental demos and interviews.
  • AUSOM is collaborating with other AU departments in pursuit of entrepreneurship projects and potential start-ups.

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