BBA

The BBA Program is a 48-month full-time program. The program aims to fulfill staffing needs of firms in areas like finance, marketing and human resource management. We will also use case study method as teaching methodology. This Program also prepares the students for admission in graduate programs like MBA and MS.

BBA at a Glance

Courses Cr. Hrs.
  • Core (42 courses)
  • Electives(4 courses)
  • Internship
  • BBA Final Year Project/Thesis
  • Total
124
12
03
03
142
Fact File
  • Duration
  • Number of Semesters
  • Class Timings
04 years
08
8:30a.m to 4:30p.m

Semester Plan

Semester 1 Semester 2 Semester 3
  • Financial Accounting I
  • Principles of Management
  • Communication Skills
  • Islamic Studies
  • Pakistan Studies
  • Introduction to Psychology
  • Financial Accounting II
  • Microeconomics
  • Self Development
  • Skillful Reading and Writing
  • Introduction to Sociology
  • Business Mathematics
  • Business Ethics
  • Macroeconomics
  • Principles of Marketing
  • Management Information System
  • Business Communication I
  • Business Statistics
Semester 4 Semester 5 Semester 6
  • Logic & Critical Thinking
  • Pakistan Economy
  • Marketing Management
  • Organizational Behavior
  • Introduction to Business Finance
  • Business Communication II
  • Managerial Accounting & Cost Control
  • Financial Management
  • Human Resource Management
  • E-Commerce
  • Entrepreneurship
  • Calculus
  • Decision Making & Negotiation
  • Financial Institutions and Markets
  • Strategic Marketing
  • Project Management
  • Business Law
  • Statistical Inference
Semester 7 Semester 8
  • Analysis and Strategies for Emerging Markets
  • Operations Management
  • Business Research Methods
  • Tax Management
  • Elective I
  • Elective II
  • Business Policy and Strategic Management
  • International Business Management
  • Elective III
  • Elective IV
  • Final Project
  • Elective II

Elective Courses

Finance Marketing Human Resource Management Project Management
  • International Finance
  • Seminar in Finance
  • Security Analysis and Portfolio Management
  • Financial Risk Management
  • Islamic Banking and Finance
  • Financial Statement Analysis
  • Derivative Analysis
  • Financial Restructuring
  • Corporate Finance
  • Investments
  • Corporate Governance
  • Micro Finance and SMEs
  • Rural Finance
  • Seminar in Marketing
  • Retail Marketing
  • Marketing of Services
  • Consumer Behavior
  • Advertising and Event Management
  • International Marketing
  • New Product development
  • Brand Management
  • Personal Selling
  • Marketing Research
  • Customer Relationship Management
  • Services Marketing
  • Performance and Compensation Management
  • Training and Development
  • Conflict Management
  • Organizational Design and Development
  • Industrial Relations and Negotiations
  • Corporate Diplomacy
  • Change Management
  • Performance and Career Counseling
  • Management Restructuring and Change
  • Human Resource Development
  • Project Quality and Risk Management
  • Advanced Topics in Project Management
  • Project Management Information System
  • Procurement and Contract Management

Final Project

  • The project providing real-world business consulting experience
  • Student teams to visit firms to understand their operations and issues in connection with actual client firms
  • Opportunity to apply theoretical foundation in a real-world setting

Summer Internship

  • Eight-week internship during summer vacations
  • Opportunity to understand corporate environment

Eligibility Criteria

  • Minimum 50% marks in F.A/F.Sc., A-Levels or Equivalent
  • Admission Test and Interview
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